A survey carried out recently by a leading sales and marketing coach showed some shocking and in some cases rather concerning results about the 2009 marketing plans for small technology businesses in the UK.
The Technology Sales and Marketing Survey for 2009 has discovered that small, owner-managed technology companies in England and Wales are not doing all they can to help reverse their fortunes in this challenging economic climate.
The survey contained five main questions and was filled out by 176 small UK technology businesses. It was designed to measure the affect of the recession on their businesses to find out how they planned to market themselves in the coming year. Everyone who filled the form out expected a fall in turnover, the vast majority were going to be looking for new customers and most of them were expecting around a quarter of their sales to come from these new customers.
It was discovered that web service providers had cut most staff and were also the ones reducing marketing spend. This suggests those in this sector have felt the pain more than most but by reducing marketing activities demonstrates great short-sightedness, as it is recognised that those who continue to actively market themselves will be the ones who will emerge from the recession in the best shape. These businesses should be doing more marketing " not less.
You can also see from the results of this survey that a lot of these technology businesses are shying away from technological methods of marketing such as online marketing and are relying more or less solely on the personal approach, quoting referrals as their most used marketing method.
Ironic though it is, it looks like it is these technology companies that arent making full use of the Internet, despite the fact that it is almost a simple fix and emarketing systems can be implemented almost immediately. Personal contacts should of course not be abandoned but companies cannot afford to shut out other options of marketing, particularly in these hard times.
So the main finding from this survey was that a lot of these technology companies are drastically cutting their spend on marketing, even though we can see from past recessions that the companies who carry on marketing themselves will some out on top in the future.
The Technology Sales and Marketing Survey for 2009 has discovered that small, owner-managed technology companies in England and Wales are not doing all they can to help reverse their fortunes in this challenging economic climate.
The survey contained five main questions and was filled out by 176 small UK technology businesses. It was designed to measure the affect of the recession on their businesses to find out how they planned to market themselves in the coming year. Everyone who filled the form out expected a fall in turnover, the vast majority were going to be looking for new customers and most of them were expecting around a quarter of their sales to come from these new customers.
It was discovered that web service providers had cut most staff and were also the ones reducing marketing spend. This suggests those in this sector have felt the pain more than most but by reducing marketing activities demonstrates great short-sightedness, as it is recognised that those who continue to actively market themselves will be the ones who will emerge from the recession in the best shape. These businesses should be doing more marketing " not less.
You can also see from the results of this survey that a lot of these technology businesses are shying away from technological methods of marketing such as online marketing and are relying more or less solely on the personal approach, quoting referrals as their most used marketing method.
Ironic though it is, it looks like it is these technology companies that arent making full use of the Internet, despite the fact that it is almost a simple fix and emarketing systems can be implemented almost immediately. Personal contacts should of course not be abandoned but companies cannot afford to shut out other options of marketing, particularly in these hard times.
So the main finding from this survey was that a lot of these technology companies are drastically cutting their spend on marketing, even though we can see from past recessions that the companies who carry on marketing themselves will some out on top in the future.
About the Author:
The conductor of this research was the UKs leading technology sales and marketing coach, Terry Forsey. Terry Forsey can guide your business through these difficult times using his ample years of experience and what he has witnessed from previous recessions.
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