Sunday, July 12, 2009

A Proper CCTV Installation Increases Profitability

By Ben Sparks

If you own or manage a chain of businesses, you can never really know what your employees are doing. Are they waiting on customers, are they really busy, or are they goofing off in the break room? With the installation of a CCTV system, the questions of what are they doing? Is answered by "Your CCTV system knows.

Modern CCTV systems have the ability to access the Internet. This accessibility permits the manager of several remotely located stores to monitor those stores from the home office. This remote monitoring can be utilized in performance evaluations of employees, determination of traffic flow in the store and potentially the flow of traffic outside of the store. This data is transmitted in real time and without the knowledge of the employees or the customers in the store.

One of the major factors of the profitability of a store is the employees and their interactions with customers. Through the utilization of remote CCTV monitoring this interaction can be viewed and recorded. Employees who do not interact with customers in a friendly and courteous manner can be provided remedial training to increase customer satisfaction. The utilization of a field supervisor to monitor the employee is ineffective since the employee knows that the field manager is present and their actions may be different than when the field manager is not present.

The remote CCTV monitoring of the store provides management staff to quickly provide a very busy store additional sales staff. This ability to dispatch personnel in an expedient manner insures that customers in the store will receive the most prompt and courteous service. This prompt and courteous service increases the satisfaction of the customer and in many cases the customer will return to that store for the service that they feel they deserve.

Remote monitoring of stores by managerial staff will reduce the amount of employee theft, increase customer satisfaction and permit the managerial staff to weed out the weaker employees. These three factors insure that the return on investment from the installation of a CCTV system along with Internet access insures a rapid return on investment for the company.

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