It is fairly common practise for businesses send out a monthly or bi-monthly newsletter in order to maintain communications with customers.
This method of keeping up customer relations can be used by any business in any industry. There are many businesses that are brilliant at what they do, but they don't put themselves out there so nobody knows they do it.
By the nature of their jobs, directors and managers of companies generally have so much to do all of the time that the concept of every month finding topics to write about and delivering a full professional newsletter to their customers is near enough impossible.
The large workloads of people in these positions usually prohibit them from carrying out these kind of promotions, but there are services available to take most of the labour intensity out of it.
An example of these kinds of services is the new service that has just been released by SmartMarketing Services ltd. They have just released SmartNews which basically delivers professionally written and designed newsletters that are circulated to existing and potential customers, as a way to maintain contact and re-enforce the company brand and generate new sales.
Using a service like this will save lots of time and effort but you will still have to come up with your own content. Studies show that it usually takes around 7 good contacts with someone before you come to the front of their mind, so there's no point in writing plain explanatory text because it just wont speak to anyone, the content should be compelling and highly informative to your target market.
The most effective method of sending out a monthly newsletter is by email. There are several reasons for this, primarily, its faster and cheaper so nobody spends days and days waiting for a reply to turn up, and the return on investment increases by around 40x.
Another advantage of sending the newsletter by email is that its far easier to track who has replied to what and when etc. because it is all clearly written in front of you, allowing you to measure the effectiveness of each letter.
This method of keeping up customer relations can be used by any business in any industry. There are many businesses that are brilliant at what they do, but they don't put themselves out there so nobody knows they do it.
By the nature of their jobs, directors and managers of companies generally have so much to do all of the time that the concept of every month finding topics to write about and delivering a full professional newsletter to their customers is near enough impossible.
The large workloads of people in these positions usually prohibit them from carrying out these kind of promotions, but there are services available to take most of the labour intensity out of it.
An example of these kinds of services is the new service that has just been released by SmartMarketing Services ltd. They have just released SmartNews which basically delivers professionally written and designed newsletters that are circulated to existing and potential customers, as a way to maintain contact and re-enforce the company brand and generate new sales.
Using a service like this will save lots of time and effort but you will still have to come up with your own content. Studies show that it usually takes around 7 good contacts with someone before you come to the front of their mind, so there's no point in writing plain explanatory text because it just wont speak to anyone, the content should be compelling and highly informative to your target market.
The most effective method of sending out a monthly newsletter is by email. There are several reasons for this, primarily, its faster and cheaper so nobody spends days and days waiting for a reply to turn up, and the return on investment increases by around 40x.
Another advantage of sending the newsletter by email is that its far easier to track who has replied to what and when etc. because it is all clearly written in front of you, allowing you to measure the effectiveness of each letter.
About the Author:
Terry Forsey is a sales and marketing consultant that is highly qualified in all methods of marketing your business. Terry Forsey can advise you on the best ways to start an email newsletter, or on any aspects of running your business, to get in contact with him, visit forsey.info
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